eCommerce Day
Wednesday 23 November, 2022


The hosts of the day

Damian Kolata & Adam Sobolewski Co-founders of the E-Commerce Logistics Experts Association


8:00 - 9:00

Registrations and Morning Coffee

9:00 - 9:10

Conference Opening: 

Casper Haring CEO European Conferences United

Joanna Gajek Donizak, Strategic Projects Director (Retail/ CPG) European Conferences United

 9:10 - 10:30

Understanding current opportunities and trends and the future of environmental responsibility in online business (ECommerce)

 9:10 - 9:50

Understanding existing opportunities and trends in online business and their impact on environmental responsibility (ECommerce)

  • What can we consider as the leading e-commerce trend in 2022?
  • How does the geopolitical and macroeconomic situation change customer behavior?
  • Is environmental responsibility still important to retailers and customers? How to look for a further reduction of your carbon footprint with e-commerce?

Moderator:
Michał Płotnicki  Partner EY

Panelists:

Aleksandra Lenarczyk Global Head of Digital Marketing Avon

Łukasz Kierus CEO Glosel

Agnieszka Ziętek Head of Digital& eCommerce Mars

9:50 - 10:30

Panel Discussion: It's been very fast, but we're back to normal - or the end of the myth of permanent acceleration in e-commerce

  • What forces make up the rate of growth in e-commerce
  • E-commerce in the age of inflation - winner or loser?
  • Sustainability in online shopping - what the shopper can pay for

Moderator:
Edyta Czarnota Managing partner Zymetria
Panelists:
Maciej Żyto Director Marketing and Digitization PGF SA
Jan Kisielewski Head of Foresight Żabka
Kamil Kociszewski Marketing Research & Consumer Insights Unit Manager Eurocash

10:30 - 11:10

Transforming from a traditional retailer with e-commerce capabilities into a digital retail company

10:30 - 11:10

Panel Discussion: Transforming from a traditional retailer with e-commerce capabilities into a digital retail company

  • Learning from assessing the health of an online grocery store to identify opportunities to increase the efficiency of any e-commerce player
  • Implementing successful big data strategies for use in e-commerce

Moderator:
Ewa Rybołowicz Director of Market Analyzes COMP Centrum Innowacji
Panelists:

Andrzej Szałowski Marketing & eCommerce Director Eurocash

Paula Flis Senior eCommerce Department Manager Makro Cash& Carry
Jarosław Uczkiewicz eCommerce & Digital Director Ferax

11:10 - 11:30

Networking over Coffee

11:30 - 11:50

Composable Commerce - a new approach to online sales

  • Who and why should implement the composable commerce approach - and what can be gained from it
  • What is a monolithic application, what are microservices and how does the headless model work

 Borys Skraba CEO Strix

11:50 - 12:30

Building an iconic brand by using new tools and solutions available for omnichannel and e-commerce

 11:50 - 12:10

Business in times of crisis

Ewa Tumanow Retail & E-commerce Industry Manager, Central & Eastern Europe Meta

12:10 - 12:30

Customer Loyalty, crisis, dopamine, serotonin, fast e-commerce deliveries, short and to the point

Wojciech Wiesner CVO, Co-Founder Xpress Delivery

12:30 - 13:30

Building direct and authentic relationships with customers by leveraging evolving issues and trends to drive customer loyalty


12:30 - 13:10

Panel Discussion: Building direct and authentic relationships with customers by leveraging evolving issues and trends to drive customer loyalty

  • Collecting and combining data across channels and using the data to create a cohesive omnichannel shopping experience
  • Acquire and retain loyal customers by delivering a frictionless, multichannel shopping experience built around their preferences

Moderator:
Maciej Bazyl Director Strategy&
Panelists:
Piotr Hołownia Country Digital Manager Ikea
Łucja Gdala  VP Director Marketing Cloud Centraals
Cezary Giza President of the board Innowacyjna Platforma Handlu  Eurocash


13:10 - 14:00

Networking over Lunch

14:00 - 15:00

Using Big Data, AI and digital tools to better understand what consumers want and even predict what a customer might need before they even know it

14:00 - 14:40

Panel Discussion:The future of brand building - could TV devices be reached in programmatic?

  • How can we use TVs connected to the internet to broaden the reach of online campaigns?
  • Will it be possible in future to dynamically replace an ad on main TV channels?

Moderator:

Mateusz Dąbrowski Head of Sales Poland  RTB House

Panelists:

Lucyna Koba Client Service Director Nielsen

Adrian Wojtaszek Head of digital sales Telewizja Polska

Krzysztof Zieliński Media Expert, DAI Business Analysis Team GPW

14:40 - 15:00

Resilience and Flexibility: How Marketplaces Make Your Business Stronger in Uncertain Times

Jakub Krolikowski Account Executive CEE MIRAKL


15:00 - 15:20

Increase your online revenue and conversion rates by optimizing your eCommerce site search

Mateusz Kuczmiński Country Sales Manager Prefixbox.

15:20 - 16:20

Implementing innovative ways to increase sales on marketplaces

15:20 - 15:40

Implementing innovative ways to increase marketplace sales

Agnieszka Ziętek Head of Digital& eCommerce Mars

15:40 - 16:20

Panel Discussion: Implementing innovative ways to increase sales on marketplaces

  • Climbing the ranks quickly by building trust and strengthening brands in the marketplaces
  • Creating a marketplace shopping experience that meets today's sustainability/eco expectations of both customers and marketplaces

Moderator:

Borys Skraba CEO Strix

Panelists:
Krzysztof Piątek Head of Marketplace New Business Development Empik
Katarzyna Murawska Business Unit Manager B2B Allegro
Łukasz Kuczkowski Head of Digital Commerce Strategy Personal Care Europe & Australia New Zealand  Unilever

 16:20 - 16:40

Networking over Coffee

16:40 - 17:20

Delighting customers with personal interactions

16:40 - 17:20

Panel Discussion: Delighting customers with personal interactions

  • Using personalization tactics online and offline to create more relevant, engaging shopping experiences that increase spend and encourage repeat purchases
  • Covering consumer behavior across digital, mobile and social interactions, as well as in-store browsing and purchasing

Moderator:

Magdalena Piwkowska Trend and market analysis manager COMP Centrum Innowacji

Panelists:

Marcin Mielniczuk eCommerce Director eZebra

Ewa Starkiewicz Head of Digital Leroy Merlin

Aleksandra Mikołajczyk Head of E-Commerce & Digital Marketing Ania Kruk

17:20 - 18:00

Investing in last mile delivery solutions to improve delivery speed and flexibility

17:20 - 18:00

Panel Discussion: Investing in last mile delivery solutions to improve delivery speed and flexibility

  • Solving operational problems by using digital tools, automation, machine learning and the Internet of Things (IoT)
  • Applying lessons learned from Q-commerce operations

Moderator:

Zbigniew Gawęda Co-founder of the eCommerce Logistics Experts Association

Panelists:

Mateusz Kapusta Logistic Director morele.net
Marek Skomorowski
Senior Manager, Head of C2C Allegro Lokalnie Allegro

Wojciech Wiesner CVO, Co-Founder Xpress Delivery

Piotr Skobało Chief Operational Officer Selsey

18:00 - 20:00

Cocktails & Networking

 

Please click on one of the icons below to view the program for a specific day

 

 ESG & Sustainable Strategies Day

November 21, 2022

 

 Supply Chain Day

November 22, 2022

 

 Digital Innovation Day

November 24, 2022