eCommerce Day
Wednesday 23 November, 2022


8:00 - 9:00

Registrations and Morning Coffee

 

9:00 - 9:10

Conference Opening: 

Casper Haring CEO European Conferences United

Joanna Gajek Donizak, Strategic Projects Director (Retail/ CPG) European Conferences United

 9:10 - 10:00

Understanding current opportunities and trends and the future of environmental responsibility in online business (ECommerce)

 9:10 - 9:40

Panel Discussion: Understanding current opportunities and trends and the future of environmental responsibility in online business (ECommerce)

  • Following the increasing demand for environmentally friendly packaging material
  • Applying e-commerce as a tool to reduce retail carbon footprint

9:40 - 10:00

Delivering greener e-commerce through Click & Collect

 

10:00 - 10:50

Transforming from a traditional retailer with e-commerce capabilities into a digital retail company

10:00 - 10:30

Panel Discussion: Transforming from a traditional retailer with e-commerce capabilities into a digital retail company

  • Learning from assessing the health of an online grocery store to identify opportunities to increase the efficiency of any e-commerce player
  • Implementing successful big data strategies for use in e-commerce

10:30 - 10:50

Building a seamless shopping experience between the physical and online worlds (ecommerce agility)

10:50 - 11:20

Networking over Coffee

11:20 - 12:10

Building direct and authentic relationships with customers by leveraging evolving issues and trends to drive customer loyalty 

11:20 - 11:50

Panel Discussion: Building direct and authentic relationships with customers by leveraging evolving issues and trends to drive customer loyalty

  • Collecting and combining data across channels and using the data to create a cohesive omnichannel shopping experience
  • Acquire and retain loyal customers by delivering a frictionless, multichannel shopping experience built around their preferences

 11:50 - 12:10

Evolving e-commerce loyalty programs to increase short- and long-term ROI

12:10 - 13:00

Using Big Data, AI and digital tools to better understand what consumers want and even predict what a customer might need before they even know it

12:10 - 12:30

Using social commerce as a platform to target brands and optimize its function and potential

12:30 - 13:00

Panel Discussion: Using Big Data, AI and digital tools to better understand what consumers want and even predict what a customer might need before they even know it

  • Applying data science to make the online experience as personal as it is in store
  • Discovering how online shops can benefit from environmental sustainability and appeal to a targeted group of environmentally conscious consumers

13:00 - 14:00

Networking over Lunch

14:00 - 14:50

Building an iconic brand by leveraging the new tools and solutions available for omnichannel and e-retail

14:00 - 14:30

Panel Discussion: Building an iconic brand by leveraging the new tools and solutions available for omnichannel and e-retail

  • Implementing technologies that make shopping more fun, present products in a more appealing way, using 3D, VR and other technologies that enable the metaverse
  • Implementing the next generation of e-commerce loyalty programs to drive customer loyalty

14:30 - 14:50

Improving the customer experience with real-time analytics and automate routine tasks using voice, SMS, chat, video and social media on any device

14:50 - 15:40

Implementing innovative ways to increase sales on marketplaces

14:50 - 15:20

Panel Discussion: Implementing innovative ways to increase sales on marketplaces

  • Climbing the ranks quickly by building trust and strengthening brands in the marketplaces
  • Creating a marketplace shopping experience that meets today's sustainability/eco expectations of both customers and marketplaces

 15:20 - 15:40

 Applying best practice tips and tricks to optimize the search process

15:40 - 16:30

Delighting customers with personal interactions

15:40 - 16:00

Implementing innovative (performance) marketing technologies that help personalize messages and other customer experiences

16:00 - 16:30

Panel Discussion: Delighting customers with personal interactions

  • Using personalization tactics online and offline to create more relevant, engaging shopping experiences that increase spend and encourage repeat purchases
  • Covering consumer behavior across digital, mobile and social interactions, as well as in-store browsing and purchasing

16:30 - 17:00

Networking over Coffee

17:00 - 18:00

Investing in last mile delivery solutions to improve delivery speed and flexibility

17:00 - 17:20

Shortening the last mile by operating dark stores, micro-warehouses and fulfillment centers in the city

17:20 - 18:00

Panel Discussion: Investing in last mile delivery solutions to improve delivery speed and flexibility

  • Solving operational problems by using digital tools, automation, machine learning and the Internet of Things (IoT)
  • Applying lessons learned from Q-commerce operations


 

Please click on one of the icons below to view the program for a specific day

 

 ESG & Sustainable Strategies Day

November 21, 2022

 

 Supply Chain Day

November 22, 2022

 

 Digital Innovation Day

November 24, 2022